Little World
01
Project Brief
Project timeline
Jan - Aug 2018
Project Type
Concept
Virtual Reality
Contributors
Team Lead
Jiacheng Yang

Researcher
Le Gao

Researcher
Xiaomin Tang

Interaction Designer
Zhen Qin

Interaction Designer
Junxue Shao

Prototyper
Minyang Cao
My Contribution
VR prototype
Interface Design
Interaction Design
Mobile VR
Designed for
Distance
Relationships
Little world is an immersive VR app and a mobile app to help thelong-distance couple to keep their relationship. Little World shortens the distance and creates a private world for couples. The Project was our proposal to a Design Challenge by UXDA, User Experience Design Award, China's biggest user experience design challenge. The project was made for Xiaomi VR, and specifically for the Chinese audience. Little World was the national top30 of the UXDA competition and national third place of the VR category.
02 Challenges
8 in 10 Chinese Relate to Distance Relationship.
01
Stay connected in a relationship in the age of distance
02
Design mobile&VR experiences for distance relationship
03
Prototype
immersive
use case
Play Overview Video
02-01
Distance Relationship
We have tried numerous ways to stay connected, talk through skype, constantly interact with each other on social media, even installing those love Apps for couples. We tried them all. We fount those things were not even helping. With so much information lost in between, skype time sometimes means fight time.
02-02
What if...
We want to create an immersive experience where you can simply enjoy the feeling of being with each other. We want to have more information sent to the other person, emotion, body language, whisper. We want to connect people who love each other no matter where they are.

After rounds of testing and iterating, we landed on these core feature.They come in both HMD and mobile phone so you can use it day and night.In little world VR, couples can do:
02 Challenges
Visual design and prototype done by Marcus Fei and me.
01
Stay connected in a relationship in the age of distance
02
Design mobile&VR experiences for distance relationship
03
Prototype
immersive
use case
02-03
Brand Design
Little World gives couples the overall feeling of being together. We want to make a private and unique world only for couples. The logo represents a long-distance couple who “disconnect” in space but connected in the little world. Instead of using pink, the little world chose #3AB1FF as the primary color. The pinkish blue stands for cute, love and dream. It makes Little World different from many other couple apps.
02-04
Mobile Interface Design
Little World mobile app lets the users record every event, every plan and every moment that couples do together. Every moment is important is worthwhile kept safe, so we make all the cards unified and elegant but with small surprises.
02-05
VR Interface Design
Little World VR is the place long-distance couples spend their time together. To create the most immersive space for VR dating, the interface elements are straightforward and working perfectly even without text. The environment also responds to the activity, UI will appear differently in different scenarios.
Clear, straight forward VR interface
Defining the brand helped us a lot on finding the right color and visual language for a lot of our user interfaces, animations, and sound effects. This is a good lesson on using a brand to align the vision and get everyone excited to work on one thing. 💙
02 Challenges
KBA NotaSys is involved in more than 95% of the world’s banknote design and production.
01
Stay connected in a relationship in the age of distance
02
Design mobile&VR experiences for distance relationship
03
Prototype
immersive
use case
02-05
Detial interaction examples
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-05
Mobile
Add To Wishlist
02-05
Mobile
Active VR
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-05
Basic VR Interface
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-05
Edit Photo in VR Together
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-05
Push Notification Between Phone and Screen
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-05
VR Content Search
To test how couples like our concept, we build relatively high fidelity prototypes and handed them to test while separated from each other. The experience can be divided into two parts: phone experience where ideally you can use your phone and Little World even during daytime, and also the VR interfaces when you are fully immersed with your phone in the headset.
02-17
Switch between spaces.
When you jump into your work space, Chrome, Slack, Photoshop, Cinema 4D and many more are all there. You can expect this system to work like a great PC with no compromises in an unlimited workspace.
03
Result
Passion is key
This was truly a challenge at the time, none of us had solid experience prototype or even fake VR product. We were in 4 different countries, scheduling team meetings and actually have everyone there was really really hard.

What kept us moving was we really really like the concept and genuinely would like to make something we are proud of out of it. This by far the most meaningful and exciting group I have worked with. All group members are getting great results from this work too. Some got internship invitation from Xiaomi VR. Some use this piece and got offers from top design schools around the world. We all become good friends since then.💙
04
Process
Behind the scenes...
This was truly a challenge at the time, none of us had solid experience prototype or even fake VR product. We were in 4 different countries, scheduling team meetings and actually have everyone there was really really hard. If you are curious of more how this concept is created, shoot me a email or text me on LinkedIn.